Loch Melfort Hotel, Oban. Argyll & Bute.
Loch Melfort Hotel is a unique 3 star Country House Hotel in a most amazing setting by the coast of Argyll with a view to the Sound of Jura and the Inner Hebrides beyond.
The project involved the design of a new logo, stationery, hotel signage, banners and advertisements, as well as photography and developing a brand new website. We continue to support the business through the provision of digital marketing management – helping them to tell their story.
Our in-house photography team extensively photographed the hotel, interiors, food and some of the surrounding area, building up a vast image bank for both website and marketing purposes. Local photographer Bill Bailey also provided photography and continues to do so, creating a vast bank of images for ongoing digital marketing purposes.
A new logo was designed to represent the bespoke, personalised and intimate feel of the hotel and the service provided. The use of handwriting reflected this approach together with the choice of a muted blue, mirroring the seascape and giving the logo both a strong identity and relaxing effect. This strong identity has been carried forward throughout the rebranding of the hotel.
We designed a fully mobile responsive website featuring beautiful imagery and punchy text, using WordPress. Images were displayed in a photographic grid giving each image its own space and allowing room for eye catching text.
The overall website is packed full of information but remains simple to browse, with streamlined and easy-to-read content.
See the full Loch Melfort site here:
Thinking of rebranding or re-designing your hotel website?
Contact us for a free consultation.