Loch Melfort Hotel, Oban. Argyll & Bute.
Loch Melfort Hotel is a unique 3 star Country House Hotel in a most amazing setting by the coast of Argyll with a view to the Sound of Jura and the Inner Hebrides beyond.
The project involved the design of a new logo, stationery, hotel signage, banners and advertisements, as well as photography, blogging, digital marketing management and developing a brand new website.
Our in-house photography team extensively photographed the hotel, interiors, food and some of the surrounding area, building up a vast image bank for both website and marketing purposes. Local photographer Bill Bailey also provided photography and continues to do so, creating a vast bank of images for ongoing digital marketing purposes.
A new logo was designed to represent the bespoke, personalised and intimate feel of the hotel and the service provided. The use of handwriting reflected this approach together with the choice of a muted blue, mirroring the seascape and giving the logo both a strong identity and relaxing effect. This strong identity has been carried forward throughout the rebranding of the hotel.
We designed a fully mobile responsive website featuring beautiful imagery and punchy text, using WordPress. Images were displayed in a photographic grid giving each image its own space and allowing room for eye catching text.
The overall website is packed full of information but remains simple to browse, with streamlined and easy-to-read content.
Working across a range of digital platforms, including Facebook, Twitter, Instagram, email marketing and regular blogs, we have been working with the hotel to raise their online presence and boost both hotel and restaurant business.
With the hotel’s stunning position, comfort, service ethics and beautiful food at the core of the message, we have devised and implemented publishing and communication schedules that are both pro-active and flexible to respond to clients’ needs, local, regional, national and world events and trends.
Social media has proved a great platform to highlight the hotel’s passion for fine dining, with weekly food and wine messages, backed up by an ongoing programme of email marketing.
See the full Loch Melfort site here:
Thinking of rebranding or re-designing your hotel website?
Contact us for a free consultation.