As hotel aggregators flex their corporate muscles, competitors improve their product and marketing, and an increasing volume of customers look to their own specific social networks for recommendations and reviews – connecting and communicating with the ideal audience can be a huge challenge.
Following the successful re-brand and creation of a new website for Loch Melfort, a hotel based near Oban on the west coast of Scotland we agreed an ongoing package of digital marketing services to help promote and develop the business.
Working across a range of digital platforms including Facebook, Twitter, Instagram, email marketing and regular blog publishing, we have been working with the hotel to raise their online presence and boost both hotel and restaurant business.
With the hotel’s stunning position, comfort, service ethics and beautiful food at the core of the message, we have devised and implemented publishing and communication schedules that are both pro-active and flexible to respond to clients’ needs, local, regional, national and world events and trends.
Social media has proved a great platform to highlight the hotel’s passion for fine dining, with weekly food and wine messages, backed up by an ongoing programme of email marketing.